REALTOR® Registered Trademark 

Your Designated REALTOR® or REALTOR® membership entitles you to proudly display the registered trademark REALTOR® on all of your promotional products, marketing materials and business cards. Not to mention you can proudly wear your REALTOR® label pin so that everyone knows that you take your profession seriously and that you represent an important industry. The REALTOR® Logo shows pride and prestige as you are abiding abide the laws constituted and constructed for the association. Below is a general use and guideline of the trademark.

I. Mark Overview - REALTOR-ASSOCIATE®, REALTORS®, the REALTOR® Logo and the Block "®" mark (which may be referred to collectively as the "MARKS"). The Marks are collective membership marks which serve to identify Members of the National Association and distinguish them from non-members*. Since 1916, when the unique term REALTOR® was first "coined" or "invented", the public has come to recognize those who use the MARKS as Members of the NATIONAL ASSOCIATION OF REALTORS® and, as such, providers of real estate related services consistent with a strict Code of Ethics and the highest standards of professionalism. Member Boards**, through their use of the MARKS, are recognized as Member organizations. Members are licensed by the National Association to use one or more of the MARKS in connection with or in reference to themselves and their real estate businesses. Member Boards are licensed to use the term REALTORS® as part of their name, or in the title of their publication, and to use the REALTOR® Logo in connection with their name. Member Boards may also be licensed to use the Block "®" mark in connection with a Member Board logo.

II. Proper Usage - Proper use of the MARKS can never be evaluated solely on the basis of the "intent" of the user but rather must focus predominantly on how each mark as used is likely to be understood by the public. The same evaluation must be undertaken even if the audience is expected to predominately or even exclusively be composed of members. Members and Member Boards are encouraged to assess each use from the perspective of the public. Will the public view the MARK, as it is used, as an indicator of membership? Or will the MARK, as it is used, be misunderstood as a synonym for "real estate broker" or some other term? It is imperative that Members and Member Boards work together and with the National Association to avoid all uses of the MARKS which may suggest to the public that, without regard to his membership in the National Association, a REALTOR® is simply a provider of real estate related services.

III . Authority to Use the MARKS (The Licensing Plan) - The MARKS are specifically intended for use by Members and Member Boards and a comprehensive licensing plan has been established to permit and encourage such use. Those individuals who hold REALTOR® or REALTOR-ASSOCIATE® membership in a Member Board are licensed to use one or more of the MARKS in connection with their real estate business. Which MARK or MARKS are licensed is dependent upon the category of membership held by the Member.

IV. Limitations on Use of the MARKS - The privilege to use one or more of the MARKS which is conferred upon Members and Member Boards under the licensing plan is NOT without limitations. The geographic, real estate business, membership, form and context limitations described below represent official policy interpretations of the National Association's Constitution and Bylaws regarding use of the MARKS. These limitations, and the guidelines and policies under them, are essential to the orderly, uniform use of the MARKS, to their preservation and promotion, and to establishing each Member Board's obligation and right to maintain and enforce proper use of the MARKS within its assigned jurisdiction.

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